Role of Social Media in Influencing Consumer Purchase Behaviour and Brand Loyalty in Bengaluru City

This study explores the role of social media in influencing consumer purchase behavior and brand loyalty. Social platforms have become powerful tools shaping decision-making processes. They give buyers admittance to tremendous measures data, item surveys, client produced content, empowering them go with informed buy choices. Furthermore, web-based entertainment forces be reckoned online networks assume a pivotal part impacting buyer inclinations sentiments. Besides, stages work two-way correspondence among brands customers, taking into account customized connections commitment. Brands can assistance, address concerns, fabricate associations their main interest group, prompting expanded trust steadfastness. Online likewise fills as virtual commercial center, giving comfort proposals that energize rehash buys. assumes huge building dependability. It is observed has lasting impact people due its accessibility transparency. Both customers companies leverage fullest understand patterns behaviour. Keywords: Media, Marketing, Brands, Brand Loyalty, Consumer Purchase Behaviour, Advertisement